Ooh United

Out-of-home (OOH) UNITED is an industry-wide initiative (supported by + Geopath) committed to advancing a culture built on diversity, equity, and inclusion (DEI). The changemakers of OOH UNITED are committed to the shared responsibility of creating a culture that celebrates the strength that comes from differing perspectives. OOH UNITED fosters a culture that advocates for diverse talent and accelerates growth through strategic initiatives free from individual bias, competition, and organizational objectives.U - Understand how different perspectives contribute to a growth-sustaining OOH industry. The letters within the word UNITED are the pillars that will fuel an equitable OOH community. N – Nurture changemakers and future leaders within the OOH industry to enhance professional development. I – Involve all individuals in OOH to encourage personal commitments towards change. T – Transform the industry through the implementation of strategic DEI initiatives. E – Engage everyone through open communications that ensure the ongoing exchange of ideas and collaboration. D – Develop talent through ongoing training, recruitment, and education.