Opinionads

OpinionAds is a brand intelligence platform providing marketing measurement technology and data to the world’s leading brands, agencies and publishers. We have innovatively mixed survey with ads to create interactive display ads that provide a new way to engage with audiences within ads. We crowd-source audience feedback and generate 1st party data for brand lift, audience insights and ad optimization. The platform is used to -(1) create interactive display ads & survey ads (2) crowd-source ad effectiveness (3) conduct consumer research and (4) generate 1st party data to drive ad delivery optimization OpinionAds are intent-driven interactive displays ads. They are used for replacing traditional static banner ads. They increase brand interaction and generate more data for advertisers. They provide a better alternative than banners. OpinionAds are intelligent, dynamic and use machine learning. They generate intent data at scale. We model this empirical data to drive real-time delivery optimization. OpinionAds crowdsources ad effectiveness measurement and analyze the impact of your ad spend. We directly ask your audience - not paid panels, use survey ads in different IAB sizes - mixed with ads, with CPM add-on pricing - no extra spend on panels and get rapid results - of responses with high degree of confidence - no incentive bias. Advertisers use it for Constant Brand Intelligence, including - Creative effectiveness - Brand / ad / user insights - Purchase Intent, preference, recency - Brand lift, awareness, consideration We are well-connected in the Ad ecosystem. We are partners with Ad Exchanges like Google Ad Exchange, DSPs, Ad networks and others. We are also integrated with Data Management Platforms like Lotame, Krux, etc. Ads of the future are going to be based on what users want, not what they have to endure. Our company truly operates in this spirit. Learn more about how we can help you at https://opinionads.com