Optima Insights Ltd

Optima is an insight-driven marketing consultancy and training company, focused on the discovery, application and communication of consumer and customer insights. Our passion lies in ‘Optimising the value of Insight’. We do this by leading, empowering or training individuals and teams on ‘full-circle’ insights journeys. From transforming data and information into fresh, insightful discoveries…and onwards to leverage your new discoveries into brand-building ideas and opportunities: Strategic Positioning and Brand Development Innovative new product and service ideas Communication angles, touchpoints and approaches We complete the circle by professionally crafting fresh, consumer-relevant research concepts that give every new product, service, communication or business idea the optimal chance of ‘top-box’ scores and commercial success.