Optima Retail Ltd

Optima Retail are experts in Category Management and help our clients develop & execute ambitious, but realistic growth strategies to win. Extensive experience working in and with some of the country's leading retailers gives us a unique advantage to help you know what your Buyer wants. We understand the fundamental questions retailers need you to answer, and distil all the available data into simple, but compelling category stories and strategies which inspire your audience, unlock new category growth and show how your brand can play a leading role. We help you to develop the optimal activation plan to match your budget, using a deep understanding of the shopper journey to identify the most effective way of reaching & converting your target consumer to drive up your rate of sale. Our team provide focused support where you need it – whether it is a short expert consultation, full project management or ongoing retained support. We pride ourselves on our listening skills & flexibility to ensure we deliver exactly what our clients need : on time and on budget every time. Please visit our website at for more information.