Optimal Ways

Optimal Ways is a niche agency specialized in Digital Analytics and Optimization for ecommerce. We proudly support our clients in France and around the world, offering our expertise in both French and English. Our mission is to support and train teams to analyze and optimize their ecommerce journeys, helping them make informed decisions through a sustainable and responsible approach. As an independent and trustworthy third party, we remain focused solely on Digital Analytics, ensuring our clients receive unbiased support. We partner with leading market solutions in Digital Analytics (Adobe Analytics, Google Analytics, and Piano Analytics), Tag Management (Google Tag Manager, TagCommander, and Tealium), UX Analytics (Contentsquare and Microsoft Clarity), and Consent Management (Didomi, OneTrust, and TrustCommander). Founded in 2011 by Nicolas Malo, Optimal Ways has grown into a close-knit team of ten consultants. We also rely on a global network of experts and partners to provide comprehensive support. We are a B Corp company and proud members of the 1% for the Planet collective, demonstrating our commitment to a CSR approach. We passionately support start-ups and associations within the social and solidarity economy (SSE), striving to make a positive impact together. For more information, visit