Optimideas, Llc

OPTIMideas is an innovation-based research and communications firm, founded on the principle of improving marketing ROI through innovation in research, planning, and messaging. OPTIMideas is the marriage of two strategies; a unique ideation-based approach to creativity and a proprietary research program. Together these strategies produce — with statistical precision — ideas that represent the greatest ability to drive preference among consumers. As a result of the combined strategies of quantitative research and idea-based creativity, we have helped clients increase growth 6 percent to 18 percent. Our work ranges from innovation in product development and services to innovation in advertising, media, and touch point placement.