Original Spark, Inc

As an engine for advertiser insights, Original Spark has a laser focus on the B2B space helping media companies of all types, as well as advertising agencies, achieve revenue goals by uncovering and deciphering what's REALLY on the minds of key clients/advertisers via innovative qualitative and quantitate research methodologies. We're objective, experienced media experts. For In-Depth Interviews (IDI's), we have honed a proprietary 1:1 disarming interview methodology that probes clients' minds all the while building bridges between them and your company. For agency clients, we've developed the AGENCY PERFORMANCE INDEX to help executive management understand the performance of their agency through their clients' perspective, and against their peer group. The end result? Our clients get the true market perspective on how to exploit and monetize their true value and relevance. We don't just deliver data.we deliver actionable insights and our blue-chip roster amplifies our success.