Outdoor Brand Team

The Outdoor Brand Team staff has been in the fishing industry since 1996. Our early focus was exclusively on sales. We saw a developing need with our brand partners for expanded services beyond sales to build brands in the outdoor market segment with marketing and management services. At the same time the fishing market was changing with customer consolidation, changing distribution and shifting media. Our services successfully grew beyond the traditional factory rep role, into management and marketing services. A hybrid model combining both sales and marketing has provided us unique synergies, and economies of scale at an affordable solution that is results driven. A high-powered marketing campaign is useless if it doesn’t impact sales and the bottom line. Our services are focused on results and the best possible return on investment. Our brand partners range from new brands, established brands and international brands looking to penetrate the growing US fishing market. Our experience is wide and diverse in all of the fishing categories of fresh and saltwater. Fishing is the total focus of our company and the #1 passion for all of our staff. Our brands have consistently averaged double digit year over year growth for the past 10 years.