Over Llc

In the world we are living in, the context in which your brand connects with the consumer is as important as the communication idea itself, sometimes even more so. Before even suggesting a communication idea, at Over we study the social, economic, political and cultural context in which the idea will live to make sure there's no interference or noise between brand and consumer. Remember the ad where the supermodel gives a Pepsi can to the anti-riot policeman? Remember the backlash? Had they studied the context before, that ad would never have aired.