Over The Top Marketing

At Over the Top, we focus exclusively on multi-location brands in Retail Health, Wellness, and Beauty. We don’t chase categories. We go deep, because these industries require more than surface-level strategy and templated execution. We understand the nuance of franchise marketing: balancing national consistency with local versatility, building systems that scale, and supporting the tailored needs of both franchisors and franchisees. That kind of fluency isn’t built overnight. We’ve earned it over years of finding client-focused solutions. Our approach is grounded in one belief: Clarity drives growth. When brand and field teams have visibility into what’s working across creative, media, and customer engagement, they move faster, align better, and perform with confidence. What Sets Us Apart Franchise Fluency - We know the dynamics of your world: multi-unit complexity, co-op funding, region-specific offers, lean local teams, and the need for both adaptability and control. Strategic Performance - We connect creative, media, and analytics into a single, outcomes-driven system. The goal isn’t just impressions, it’s bottom-line growth. Our Franchise Growth System Agency Services - We build scalable campaigns that balance national messaging with local nuance across every touchpoint. Advantage (Attribution Platform)- Real-time performance clarity. Our proprietary system connects marketing spend to real business outcomes, by location and channel, across the entire customer journey. Carbon (AI-Powered Engagement Suite)- A collection of simple, powerful tools that empower local teams to- Drive bookings via SMS, chat, and email - Generate and manage reviews automatically - Engage customers in real time with AI support - Capture and convert leads We’re not a one-size-fits-all agency. We're a focused growth partner for brands ready to bring their marketing and franchisees to the next level.