Overdog Marketing

Overdog is a marketing consultancy, run by Eddie May. Sport can be an amazingly powerful marketing platform for brands. It connects with people like virtually nothing else can, creating opportunities to build awareness, shift perception, engage fans, entertain customers and drive growth. That's great, but it's also very easy to get it wrong. And that can be costly… • You might partner with a property that just doesn’t align with your brand or audience • You might be trying to use sponsorship to solve the wrong problem for your business • You might struggle to find an authentic way to engage fans and explain why your brand is involved • You might fail to come up with an effective way of activating the rights you’ve just paid for • You might get led towards doing a deal that isn’t actually right for your brand I develop insight-led, objective and effective sports sponsorship strategies for brands. I only work with brands. I don’t work for any rights-holders and I don’t take any commissions on deals that get done, meaning I can give you truly independent and objective advice with just one goal in mind: using sport sponsorship to help your brand to I typically work with brands at one of these stages: Never done sponsorship before (or not for a while), but recognise the potential and would like some independent guidance on how to approach it. Already have a bunch of sponsorships in place, but with no cohesive strategy behind them, and consequently a lack of real impact. Have the right sports partnerships in place but struggling to activate them in a way that's really cutting through to your audience and achieving your If you think I could help or would just like an informal chat about, DM me on here or email eddie@overdog-marketing.co.uk. If you want to know a bit more about me and what I do, head to