Overt Analytics

Overt Analytics is an adverting advisory service. We help media companies leverage first and third party data sources to develop data driven, integrated, hyper targeted advertising campaigns on behalf of their advertisers - that deliver a superior ROI. We do this by leveraging a number of statistical models that can empirically determine the optimal combination of People, Place and Timing for cross channel campaign deployment. We then further refine and optimize the campaign while in-market using real-time top and bottom of the demand funnel data attributes. The end result is an advertiser recognizing the highest possible return on invested capital.