Ownable

From browsing, to window-shopping, to ‘I’m-just-having-a-look’-ing… people love shopping for inspiration. Traditionally, ecommerce has been designed for convenience, to meet functional needs – but the formulaic structure and endless filtering isn’t fulfilling the need for discovery. It’s time for a more inspiring online shopping experience. Ownable is a new and immersive online shopping experience modelled on the world’s most enjoyable real life stores. Our aim is to fill the gap between the inspiration of shopping in a real store and the convenience of ecommerce. At its core, Ownable is a first-of-its-kind graphical system for arranging and displaying retail content. This frees us from the technical and structural constraints of HTML-based websites which make all other ecommerce sites behave in the same way. The Ownable experience is deliberately designed to be open plan, where products and brands are curated and laid out visually on a ‘shop floor’, ready for customers to browse and discover them. For retailers / outlet centres | Ownable is a software platform to show new customers a curated taste of what you have to offer, as well as an opportunity to re-engage existing customers through a refreshing front-end experience. You can offer shoppers a variety of ways to engage – from buying directly to click-and-collect and appointment booking. Ownable gives you the power to decide which pieces and collections you want to showcase and how you present them - just like an in-store brand concession. For shoppers | Ownable is a new, inspiring online shopping experience. You can wander around an open plan ‘shop floor’, discovering new brands and pieces - all from the comfort of your couch. It’s all about experiencing the joy of going shopping, but online.