Oxford Biochronometrics

Oxford BioChronometrics helps companies to improve and optimize their marketing campaigns in order to generate better results, e.g. higher quality leads and/or digital sales. This is achieved by protecting your market budget by detecting ad fraud, click fraud, or lead generation fraud. Flagging fraudulent leads prior to making the call prevents you from calling people without their express consent violating the TCPA act. Not making the call mitigates litigation risk. In digital sales not processing the transaction prevents chargeback fees, reduces risk of an excessive chargeback ratio, and worst case prevents being put in a special monitoring program at your own expense. Fraud detection works in real-time enabling you to know the fraud status prior to making the call, or prior to processing the payment. Fraudulent leads and sales are typically based on stolen data records/ credit card info, which would pass all checks done by verification services. Using analytics enables you to see which DSP, SSP, affiliate, source, campaign, platform, mobile app, channel, etc. is responsible for the high levels of fraud. Our detailed reporting enables you to adapt your spend and enables you to get a refund or credit traffic as compensation for the detected fraud. Years of experience in this field show that, on average, digital marketing campaigns contain up to 25% of fraudulent traffic. Identifying fraud enables your digital marketing spend to become more effective. Removing fraudulent generated leads from your to be called list mitigates litigation risk and potentially saves you a ton of money. Preventing processing fraudulent payments immediately saves you the chargeback fees. In the long run it prevents increasing transaction fees due to risks, higher operational costs, and customer churn. Are you ready to scale your business without fraud and its impact?