Oyays

Oyays is a premium ready-to-drink (RTD) alcoholic beverage brand born on the vibrant streets of New York City in 2015. Inspired by the iconic “Nutcracker” cocktail—a bold, fruit-forward blend with deep roots in NYC’s summer culture—Oyays transforms this legendary drink into a refined, modern experience that celebrates authenticity, innovation, and community. What began in a home kitchen quickly gained momentum at festivals, concerts, and street events, evolving into a city favorite. Under the leadership of founder Amseshem Henderson, Oyays secured a strategic partnership with one of the world’s leading beverage companies—an endorsement of its unique cultural appeal and commercial potential. Today, Oyays is entering an exciting new phase of growth. As the demand for high-quality, culturally resonant RTD products continues to rise, Oyays is expanding its reach—and we’re actively seeking new partners and investors who share our vision of bringing legacy-inspired drinks to a global market. This isn’t just about launching a beverage. It’s about honoring tradition, elevating street-born creativity, and building the future of premium drinking culture.