Paidstrategy

We are a specialist digital marketing consultancy, serving the education, SaaS and travel sectors around the globe. We strengthen the dialogue with your audience through targeted campaigns, thorough tracking, and detailed reporting solutions. Our team of senior consultants specialize in paid marketing and conversion rate optimization. Our outputs are tailored, informed, and specifically timed to maximize your resources and budget and achieve a positive return on investment. What we do: Paid Media & Strategy: we plan and strategize paid media channels towards business objectives. SEM: traffic and acquisition growth across all major search engines, Google and Bing. Social Paid Channels: Facebook, Instagram, LinkedIn & Twitter Content Distribution: Outbrain and Taboola Others: powerful dynamic remarketing strategies with Criteo and AdRoll. Tracking & Data analysis: execution of website tracking with Google Tag Manager to analyze overall data on Google Analytics and paid platforms. CRO: tracking website user journeys, identifying key touchpoints and execute ongoing A/B tests to enhance user experience on page (Crazy Egg, Hotjar, and Google Optimize) AUDITS: we provide full and personalized digital marketing audits. Because a second opinion matters to understand if your digital marketing is going in the right direction! Automated reports: option to connect paid platforms to your CRM for a full and holistic report view. We work marketing strategy - More than just paid campaign execution