Palka Kejriwal

Enthusiastic Marketer with 8 years of work experience across all verticals of Marketing & eCommerce. Worked across various industries like FMCG Fashion & Lifestyle Ed-Tech and Media & Entertainment. I have worked with brands like Titan watches Go Desi where I used to help them generate revenue from eCommerce websites. My responsibility was to deliver healthy growth month by month. Now I work as a full-time individual Growth Consultant. I have worked with several startups to help them set up their Marketing and eCommerce teams. I work closely with the founders to help them strategise and plan for Growth by building a foundation with a clear Growth Framework and Strategy. Optimising CACs is a byproduct of the same along with many other activities. I take consulting projects for: 1. Performance Marketing - Improving the funnel from Impressions to CACs. More importantly structuring campaigns and building a foundation for scale. 2. Retention Marketing - Building Retention Strategy with proper journeys campaign calendar and increasing the Repeat percentage. 3. Influencer Marketing - Building Influencer marketing as a customer acquisition channel for D2C brands 4. Team Structure & Processes - Helping D2C startups structure their marketing team for scale and building processes for faster & smoother execution 5. Brand Creative Strategy - Understanding the founder's vision and creating a structure based on that for clear creative communication and brand tonality. 6. Analytics & Reporting - Helping D2C startups understand their numbers better & making it easier for them to get insights. 7. Growth Strategy - D2C startups which have gained a certain ARR need a strong Growth Strategy with well-defined 7 stages of Growth. The definition of each stage is different for each brand. It is based on customer behaviour & industry trends.