Paolinidesign

Paolinidesign delivers united customer experiences across multiple channels to bring brands to life, partnering with clients in consumer products, services and hospitality, with an outstanding client’s loyalty and referral. We are customer centric and client focused: we developed a unique process to identify your authentic qualities and resources that can make an outstanding difference in your customers’ experiences. Founded by Giorgia Paolini in 2006, Paolinidesign has a studio in Italy, in the heart of Milan’s city center. Giorgia owes her design formation to Scuola Politecnica di Design (SPD). Founded in 1954, SPD has trained thousands of designers and visual communication professionals. The teaching is based on the principles of Gestalt psychology, and Giorgia developed a unique sensibility in capturing emotions and behaviors. She has a natural customer empathy and intuition. Giorgia started as a Software Test Engineer at Microsoft Corporation, where she ensured that products met requirements and soon she couldn't help but suggesting other valuable ones. She became a Program Manager, directly involved in researching and designing new features for Microsoft users. After a few successful releases, Giorgia joined Microsoft Global Marketing and Sales Organization. There she was in the midst of customer’s feedback and their attempt to understand the value of Microsoft products. She got to experience the field effort in demand generation and sales, and the variety of issues in doing so among the regions. She came to believe that lowering these efforts should be part of product design goals and she decided to get formal education in design. In 2006, she founded the Paolinidesign agency. Paolinidesign believes design can make a difference in the way we experience life. The objects with which we interact and the spaces where we live/work deeply affect our mood, relationships, and decisions. Our mission is creating enjoyable and effective user experiences.