Paradisoterrestre

During the end of the Seventies the adventure of Paradisoterrestre was thought by the eclectic and revolutionary Dino Gavina, unique figure as publisher, entrepreneur, client, collector-patron, cultural operator with his own aesthetic project. Catalyst of creativeness, Gavina made the dialogue between design and art his distinguishing mark: he collaborated with the most important designers of his age as well as with the “heretical artists”, followers of schools such as Dadaism and Surrealism, never satisfied of the existent, always doing research and innovation, dictating the new canons of the visual culture and aesthetic experience. From 1983 to 2007 Paradisoterrestre has produced design pieces by Kazuhide Takahama, Marcel Breuer, Man Ray, Giacomo Balla, Dino Gavina, Carlo Scarpa, Tobia Scarpa, Alan Irvine and Luigi Caccia Dominioni, both for indoors and outdoors, with a particular fondness of the so-called urban furniture. Gavina was responsible for each manufactured model, from the project development up to its production. His experience of several decades, side by side with the greatest masters, the way he put poetry as centre of the work, the way he felt art and culture as sources of inspiration for every single object, made him decline the avant-garde tensions on an industrial scale, applying the principles of ready made to design. After 10 years from his death and thanks to Gherardo Tonelli’s passion, Paradisoterrestre comes back to life, giving light to the immaterial heritage of a brand, which left major signs on design history in Italy. In this new beginning Paradisoterrestre submits its catalogue - ranging from historical to contemporary works - which has as its own characteristics the cornerstones of Gavina’s visionary and anticipatory experience: dialogue between art and design; production in limited edition; excellence of the production quality; handwork tradition applied on an industrial scale; language and aesthetic experimentation.