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VerifiedRetail Apparel and Fashion· Founded 2015

Parama Calcutta

I am a textile artiste based out of Calcutta. By degree, I am a lawyer and had 10 years of career with a few of India's most noted law firms. A few years back, putting my fears and my salary cheques in a parachute (and letting them go), I quit my years of law to pursue my passion in art. In February, 2015, I started my own venture. My brand is into traditional Indian clothing which includes Sharee, Blouses, Kids ethnic wear and Dhutis for men. “Parama” – as I lovingly call it, is ‘Stories on Fabric’. Through threads, needles and weaves, we tell stories of everyday, stories from Calcutta. Calcutta is my biggest muse. I have been translating picture postcards of the city on fabric. Shiuli and Palash, the Yellow taxi, the Howrah Bridge, wise cracks on buses, College Street, Poila Boishakh, Kalighat, dialogues from Ray’s movies, forgotten lyrics and old songs, poems and love letters have become a part of my work. Nostalgia is also an underlying theme of the embroidered stories - ‘Shelai Machine’, Transistors and Mahalaya, Cassettes, School days – Kawla Binuni-School Bag have all become a part of our story telling. We work with various types of hand embroideries and weaving including Kantha, Batik, Jamdani and other traditional art/textile/weaves of Bengal and India. We have our own set of weavers in Murshidabad, Phulia, Shantipur and Katwa. Currently about 45 persons work in our stitching and embroidery unit in Calcutta and its suburbs. The love for the mundane and the simpler things in life is what makes Parama unique. Our Studio: P 98, Lake Terrace (Ground floor), Near Shiba Medico, Kolkata - Monday to Friday. 11 am to 6 pm. Facebook: Instagram:

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HeadquartersKolkata, IndiaEmployees9(11 to 50)Founded year2015Websiteparamacalcutta.comLinkedIn profileLinkedIn

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