Parand By Aq

Parand by AQ opened its doors back in 2015 with a passion to promote fashion for modern era women and evolved as an emerging Retail Apparel & Fashion brand after upgrading its status as a private Limited Company in 2023. Our Founder Anam Qazi had always been closely connected with Pakistan's rich culture and heritage and started this brand with that aim to promote Pakistan's culture through retail fashion creating diversified collections including but not limited to - BARE - a simplified chic collection for daily wear emphasising the elegance as the main element in women clothing specially for working women- MINIMALS - an intrigued category based on minimal embroideries, handcrafted details and elements to feature the rich culture of our country- LUXE - an extravagance involved in this category for our stylish women based clientele who love to opt for chic and elegant fashion trends. Until few years back, the brand was being operated solely by our founder until the transformation of its status into retail apparel company which is now a team of talented individuals and designers.