Pataaree Studios Pvt Ltd

SINDOORI coloured red threads stringed with little golden bells, curtains of marigolds adorning the walls, the sun filtering through the colourful mosaic of the shamiyana, the sputtering and sizzling sound of jalebis and pakoras as they tap dance on hot oil, merry little giggles and boisterous banter filling up the rooms, a tuneful hum of love and prayer on the lips, heirlooms taking centrestage, trousseau trunks being rolled out - weddings are a grand fare, one that every bride and groom wishes to be picture perfect. Drawn to the infectious razzle dazzle of the Indian wedding, friends Shagun Bawa and Rekha Thakur couldn’t help but notice how most of the celebrations end up looking like ‘cut copy paste’ versions of each other. The ‘happily ever after’ was missing a personal touch. It was time to revisit, review and reinvent the Great Indian Wedding. After months of researching on traditions, exchanging notes with aunts and grandmas of friends and family on a multitude of Indian customs and rituals, scouring old bazaars in search of inspiration on colour and design, brainstorming and ideating, the girls threw open a treasure chest of dreams - curated, handmade, customized. And with that, Pataaree was born in the year 2016.