Pathfinder Research Limited

Pathfinder Research is an insight and innovation consultancy founded and managed by Ben Knight. Ben Knight is an Insight Consultant with more than 19 years’ experience in a diverse set of roles across market research, social policy research, advertising and innovation consultancy. His career has led him to work with a wide range of public, private and third sector organisations, from large multinational corporations and government departments down to micro-businesses and start-ups. He has responded to challenges across all stages of the business life-cycle - including customer/user experience, branding, new product/service development, retail strategy, communications, staff and stakeholder relations and much more besides. Ben is a highly experienced research practitioner with a complete tool-kit of qual and quant research techniques. He is a skilled moderator and facilitator having conducted online communities, interviews, focus groups and workshops of all sizes and formats with cross section of society from school children and factory workers to the executive boards of FTSE 100 companies and everything in between.