Pathformance

Pathformance makes marketing measurement simple, transparent, and actionable. Pathformance was founded because we knew there was more to CPG marketing than what was out there. The search for reliable data, better outcomes, and consistent measurement led us to create a better way to serve brand marketers and AdTech partners. We see our team as an extension of your team. We value gratitude, service, collaboration, innovation, and creativity. Our Platform, PathX, unifies retail media, measurement, audience, and media deployment, helping brands, agencies, and AdTech partners understand what’s working and where to optimize next. We deliver independent, standardized sales lift measurement that connects media exposure directly to purchase behavior and proves true marketing impact. With over 25B impressions measured,$240M in media budget analyzed, and $1.6B in incremental sales driven, Pathformance is redefining what success looks like for commerce marketing. From real-time, SKU-level analytics to always-on campaign insights, Pathformance helps marketers unlock their data’s full potential to drive smarter strategies, stronger ROI, and sustained growth.