Peachoo

Peachoo’s journey with fashion began in 1980 in Paris, where she co-owned and designed a successful brand called Nitya. She would go on to live in Paris for another 37 years where she experimented with all sorts of cultural art forms. In 2015, Peachoo relocated to India to start a fashion collection for the Indian Market. Today, Peachoo, as a brand, is a reflection of her distinct personal experience. Her clothing is an expression of her intercultural dialogue between East and West. While her attention to sophistication, creativity and craftsmanship are influenced by a long-lasting legacy of Parisian commitment to fashion as an art form, Peachoo remains firmly rooted to her origins. She employs traditional crafts but with a twist. The combination of handloom cottons with sophisticated beaded embroideries and traditional hand woven techniques used in untraditional colours and patterns are emblematic of her hybrid cultural sensibility. In the Indian fashion Market, Peachoo veers towards understated glamour and monochromatic colours, which is a far less represented aesthetic. With the ability to continually reinvent her brand, by both disrupting and adapting, this is just the beginning of Peachoo’s journey in India.