Pencil

Pencil is the all-in-one Gen AI platform built for enterprise marketing teams. We unite the world’s top AI models under one roof to create complete, ready-to-run ads—not just fragments of text or images. From templates to image and video editing, everything is built to work seamlessly with your brand guidelines, applied automatically from your own brand docs. Pencil plugs directly into your media accounts, delivering AI-driven creative ideas and performance predictions—powered by insights from over $1B in media spend. The result: campaigns that stay on-brand, spark fresh ideas, and give your teams and agencies the tools to produce their best work at scale. Founded in 2018 by alumni from Google, Facebook, and Uber, Pencil joined The Brandtech Group in 2023 to bring GenAI to the Fortune 500.