Peppy Agency

We're kid-experts helping brands understand kids and promote social and emotional skills in their products, content, and communications. THE CHALLENGE Kids are growing up with AI, social media, and technologies that can undermine the human skills they need most—empathy, resilience, connection, and collaboration. Meanwhile, brands struggle to stay relevant as kids' tastes and play preferences evolve, parental expectations change, and new regulations take effect. OUR APPROACH We truly get kids. It starts with putting their joy and well-being first and letting their voices guide us. We combine that with deep expertise in social and emotional learning (SEL), child development research, and real-world play insights. Then we bridge strategy and creativity, helping clients create content, products, and experiences that are meaningful and memorable. From audience research and brand positioning to content production and team training, we help you connect with kids in ways that matter. WHAT MAKES US DIFFERENT Our SEL-led approach means every recommendation is rooted in how kids actually think, feel, and experience the world. In other words, we take a kid's-eye view of the world and teach our clients to wear 'kid goggles' too. We're also the team behind the award-winning Peppy Pals IP, the first to gamify social and emotional learning for kids without using text or language. That experience as brand builders means we understand where you’re at and the obstacles in your way. WHO WE WORK WITH We partner with kids brands across media and publishing, games studios, toy makers, sports organizations, and nonprofits. Our clients range from global leaders like LEGO, Major League Baseball, Amazon Kids, and Brio to innovative startups and mission-driven nonprofits. Over 10+ years, we've helped some of the world's most trusted kids brands create products, content, and experiences that spark happiness and kindness in every child. Ready to connect? Let's chat.