Pequi

Pequi is a strategy and business design boutique that combines data intelligence with creativity to unlock authentic growth. Founded in Northern Minas Gerais, we transform regional truths into national brands. Our work begins where most stop: with real market data. Through applied research with scientific rigor, brand diagnostics, and competitive analysis, we reveal opportunities others overlook. Then we transform these insights into growth strategies and business designs that connect companies to their untapped potential. We believe the most powerful growth comes from authenticity. That's why, before any creative narrative, we uncover verifiable truths and transform them into competitive advantage.