Perfumers Workshop International Ltd

Since 1970, Perfumer's Workshop has pioneered many aspects of the modern business of making fragrance. The first company to custom-blend scent in the luxury category, we paved the way for today's boutique brands, creating several new niches and markets. Early on, Perfumer's Workshop believed that the consumer was ready to deconstruct the fragrance business, stripping it of the pomp and formality that had permeated it since the beginning of the 1900's. Our first breakthrough was a Bloomingdale's counter which transformed the idea of using essential oils, a mainstay of the youth and hippie culture, remade as a luxury product, an 'uptown meets downtown' spirit. It was the industry's first custom-blending fragrance concept. Perfumer's Workshop allowed the customer to create their own individual scent in a variety of fragrance forms. In its basic, simple packaging, this custom-blending opportunity actually empowered the consumer for the very first time, setting the tone for much of what was yet to come, foreshadowing so many of today's niche brands.