Pericraft

Pericraft is a loose network of designers, illustrators, photographers, copywriters, user interaction specialists and developers, all with the common passion for creating powerful vehicles for communicating ideas and delivering memorable experiences. At pericraft, we believe that designers are problem solvers. We derive from tried and tested visual and information design principles, narrative storytelling methods, cognitive psychology and human behavior. We juxtapose cutting edge technology against our observations of the ever-evolving forms of human to human communication. We conceive and nurture ideas to formulate relevant and engaging paradigms. Pericraft was first established in New York City in 2001. Pericraft was re-established in 2005 in Singapore.