Perkin Insights Llc

As a champion of new and smaller established ecommerce businesses, Tatiana Perkin, Founder of Perkin Insights LLC, transforms contemporary brands into forces to be reckoned with by providing best marketing practices, digital integration, and actionable insights. Her diverse background in beauty, fashion, and luxury enables Tatiana to help a variety of developing direct-to-consumer companies navigate and embrace ecommerce confidently, while blazing the way to a truly comprehensive omni-marketing strategy. Grounded in 25 years’ experience in retail and digital marketing, Tatiana’s holistic approach to marketing is a powerful combination of offline and online expertise. While her first successes were in retail marketing, in the past decade Tatiana has demonstrated a proven record in the digital arena of building cross-channel marketing strategies, teams, and infrastructure, as well as connecting them to the bigger marketing eco-system. Given limited budgets and minimal resources, Tatiana developed a deep network of professional support through grit and patience. She is empathetic to businesses striving for direction and impact and thrives on creating performance-driven marketing initiatives. With her steady leadership and genuine integrity, Tatiana collaborates with her clients to: Drive revenue with a growth mindset and strategy that leverages data analytics to inform decision-making, unlock opportunities, demonstrate results, and gain an edge Reduce costs by seamlessly embedding digital innovation into strategy and operations Increase website traffic with cost-effective, sales-generating, targeted digital marketing tactics for an online-only strategy or a synergistic marketing strategy Attract, retain, convert, and fuel the lifetime value of target audiences by engaging them across channels at every stage of the marketing funnel Maximize resources and/or reskill talent around technology to encourage flexibility and align workflows