Perry S. Marshall & Associates

80/20 isn’t just a rule—it’s the operating system of reality. Perry Marshall has spent decades uncovering and applying the hidden power of 80/20 to business, equity, and wealth creation. Most entrepreneurs are trapped in a job disguised as a business. They’re grinding, chasing revenue, and missing the bigger picture—how to turn their company into a scalable, sellable asset that grows in value while requiring less of their time. And even if you never intend to sell, a business that’s built to sell is a dream to own. It runs smoother, demands less of your time, and generates greater profits—giving you the freedom to work on your business, not just in it. At Perry S. Marshall & Associates, we help business owners break free from the grind, build real equity, and position themselves for life-changing exits.