Pertini Toys

Founded in 1990, Pertini has spent more than three decades passionately and professionally engaged in the world of toys, games and children’s equipment. Today, we are one of the largest and most influential companies in the region, with a well-developed network of 30 retail stores across Serbia, a strong wholesale system, and a growing international presence through import and export activities. In addition to our Pertini brand - guided by the highest global standards - we proudly represent and distribute more than 30 international brands, including: Zuru, Playmobil, Viga, Headu, Bruder, WOW Generation, Vtech, SES, and many others. Driven by our deep understanding of play and supported by a dedicated team of over 300 employees, we launched a specialized division dedicated to the creation and development of educational and strategic board games. Our award-winning line of board games is the result of an innovative approach to education through play, and as leaders in the 'Games, Knowledge & Learning' category, we have proudly represented Serbia at prestigious global events such as Dubai EXPO, Japan EXPO, and the Tesla Science Foundation in New York. Additionally, as part of our mission to support healthy child development, we established the Pertini Center for Child Development, where a team of pedagogues and psychologists continuously create educational tools, listen to children's needs, and provide support to educators and early childhood professionals. Our goal is to continue with dedicated work, foster long-term partnerships, and remain strongly committed to being a professional and reliable partner in every collaboration. We invite global partners and distributors to join us in expanding the Pertini vision worldwide.