Pete Hugh Ltd

If you're a marketing leader at a growing cybersecurity vendor or MSSP, you probably struggle to- Articulate the value you provide in a way that resonates with prospects - Consistently produce content that creates qualified leads - Stand out from your oh-so-similar (at least on the face of it) competitors - Reliably support your sales team to bring in new customers - Demonstrate marketing value to your leaders and investors If this sounds like you, don't feel bad. I've worked with dozens of cybersecurity companies with EXACTLY these problems. And what about you PERSONALLY- Do you ever feel like an imposter because you're not a cybersecurity expert- Do you find it hard to assess more in-depth content (and sometimes avoid it altogether)- Do you struggle to engage and get the most out of SMEs-(Do you secretly worry they might look down on you for not being technical?)- Are these issues getting in the way of you feeling proud and confident in your role? Again, you shouldn't feel bad. This stuff is RIFE in the cybersecurity industry. One last question (and it's for all the marbles): Do you ever worry your company might be held back because there's a yawning chasm between marketing and the core business that neither side knows how to fill? If you answered YES to some or all of the above, you're not alone. A LOT of cybersecurity marketers are in precisely this position — and they don't know what to do about it. Many of these people end up drifting away from the industry, and their companies are serial underperformers. But here's the thing. If you're ready to make some serious changes, I can help you change ALL of it. Together, we'll build a messaging, positioning, and content foundation that supports your ENTIRE marketing function, enables your sales team.and makes your competitors look like amateurs.(Because let's be honest, they've got all the same problems as you. but they they won't do the work to OVERCOME them.) DM me to find out how.