Petra Azar

Petra Azar is a German-born sculptor, designer, and entrepreneur who has worked in fashion and design since early childhood. First as a model in Germany and later as a designer, she has collaborated with some of the world’s foremost fashion icons, Pierre Cardin and Paolo Gucci. In 2008 Petra established her own jewelry line, using her innovative creativity and extraordinary experience to design a line that is unique in form, function, and emotional sensibility. That year, she was awarded a US utility patent for her outstanding invention of the MAGNETIC POWER CLASP. Petra’s style combines timeless elegance with ultramodern innovation. Focusing on sterling silver with diamonds or white sapphires, her creations are revolutionary, distinctive, but never overstated. Each design is an affordable piece of modern art that will stand the test of time. “I do not offer traditional jewelry,” says Petra. “I create complementary components – individual parts of a theme – that a woman can collect to become the architect of her own style. My designs are intended to adapt to a woman’s evolving sense of self, to suit her every mood, ensemble, or situation.”