Pierer Innovation

PIERER Innovation GmbH manages and drives the digital transformation of the PIERER Mobility Group. With our lean and agile team, we are taking the digitalization of powered 2-wheelers to a new level. Based on an open innovation approach, we develop new solutions for e-commerce, data science, business modeling, smart products and technology scouting. OUR MISSION: MAKE DIGITAL INNOVATION MEANINGFUL PIERER Innovation strives to shape a sustainable digital future for all brands within the PIERER Mobility Group. Our tech- and trend-scouting team analyzes, assesses and documents relevant social, cultural, and technological changes and opportunities. Our e-commerce team ensures that we offer a portfolio of innovative services across the entire customer journey. Business modeling draws on new and existing data sources to develop new business models. These may then be translated into smart products taking the customer’s 2-wheel-experience to a new level.