Pinelands Marketing

Pinelands Marketing is a specialized CRM and lifecycle marketing consultancy helping cannabis operators increase customer retention, loyalty, and revenue through data-driven strategy and platform expertise. With 15+ years of CRM leadership across Fortune 50 brands and multi-state retail operators, we build high-performance engagement programs that turn customer data into predictable, measurable growth. As an Alpine IQ and Klaviyo Certified Partner, we focus on segmentation, automation, loyalty program design, Test & Learn strategy, and end-to-end lifecycle development; from new customer onboarding through VIP and winback. Our work helps dispensaries improve repeat purchase behavior, strengthen customer value, and build retention engines that scale with expansion. We support operators with: • CRM & lifecycle marketing strategy • Alpine IQ & Klaviyo setup, optimization, and analytics • Customer segmentation & behavioral insights • Loyalty program design (tiers, VIP, rewards) • Automated journeys across the full customer lifecycle • A/B testing & incrementality measurement • Campaign management, reporting & revenue forecasting Our mission is simple: help cannabis brands unlock the full value of their data and build long-term, profitable customer relationships.