Pladway

is a company within the Voilàp Group, a multinational corporation that designs and produces smart systems for industries and cities, based on intelligent hardware and software elements interconnected for data acquisition and management. is an Adtech platform specialized in programmatic advertising, operating in Digital Out Of Home and In-Store Radio sectors. Its technology enables Brands and Media Buyers to purchase audiences on outdoor screens in real-time and through automated processes. Founded in 2018, Pladway currently holds the largest Italian portfolio of digital outdoor advertising available for programmatic purchase. Voilàp is a world leader in the design and production of machines for processing materials used in smart and sustainable construction. Through Internet of Things solutions, it offers the know-how developed in Smart Industry to reconfigure traditional businesses such as retail, construction, DOOH (Digital Out of Home), and logistics