Plafera Challenge

While plastic has many valuable uses, we have become addicted to single-use plastic products — with severe environmental, social, economic, and health consequences. The ubiquity of plastic is a terrifying fact - everywhere around us: in the ground and in the oceans, in our food and water. More than 8 million tons of plastic are dumped in our oceans yearly; by 2050, we will have more plastic waste than fish. Believe it or not, we can live without all of these plastic bags, disposable cups, straws, and plastic bottles, so we encourage you to quit some bad habits and reduce your plastic footprint. We recognize that going plastic-free may appear difficult; however, we have made it simple for people to get started and commit to reducing their reliance on single-use plastics through the Plafera Challenge. Through the Plafera Challenge App, participants would choose actions that are consistent with their individual lifestyle, from the beginning of the seasonal challenge each year, and pledge to complete those actions, while practicing and reinforcing healthy habits. For every completed action, participants will earn points and create an impact, and their points will contribute to their team's total points, and their impacts contribute to the collective impact of the seasonal challenge. See how it works here: The Plafera Challenge aims to inspire millions of people to adopt small, everyday actions that would keep single-use plastics out of landfills and lessen the risk of plastic polluting the environment or worsening urban flooding. Apart from using Plafera Challenge to transition our nation away from the single-use plastic menace, Plafera App provides a platform for producers of eco-friendly alternatives of single-use plastic items to showcase their products (https://shop.plafera.org/). Please join in the fight against plastic pollution today, and together we shall make the world a better place -