Platform13

Platform13, headquartered in London, was created in August 2017 to answer the challenges and needs faced by big brands in the ever-changing world of consumer behaviour, creative innovation and cultural shifts. Founded by Leila Fataar, who's 30 year body of work consistently delivers progressive innovative brand activity whilst crafting a careful balance between commercial needs, legacy building and resonance with multiple audiences for and with big brands. We are an independent studio unlocking cultural relevance for brands through fandoms, communities & storytelling. We translate your brand DNA into the codes of cultural fandoms, helping you break category norms in a way that only your brand can. We do this by identifying a credible role for that brand through our unique cultural positioning methodology. Our work is rooted in ongoing cultural intelligence ensuring that every brand project credibly resonates with its audiences and communities and delivers impactful and meaningful results. This happens because our approach unlocks what matters to your brand, your audiences, and the communities that shape them. To do this, since inception, we curate and assemble a diverse team of world-class experts and cultural voices matched to your cultural territories, your category and include your target audiences to answer your specific needs and objectives. Past & current clients: Birkenstock, Dr. Martens, Flannels, Guinness, Beats by Dre, Chanel Beauty, ECCO Leather, adidas, The Out by Jaguar Land Rover, Under Armour, YouTube, Vans