Play In Mind

Encourage and support play for children. I'm a toy designer with a passion for creativity to bring new play experiences to life! This is why I'm offering robotic and coding clubs to primary-age children in SW London. I enjoy it when children learn while having fun! Working for many years in the toy and game industry I hand-sketch ideas to create new play concepts and technical drawings, with market research and consumer trends. I'd happily discuss your creative needs from a few days of collaboration to long-term product development! With 20 years experience in toys & consumer products design and development, I’m passionate about creativity to bring new products to life! A technical background guides me toward practical solutions and material selection with a commercial awareness. I enjoy decoding consumer needs and identifying trends to lead the development of new real or digital products toward a successful launch, in collaboration with diverse teams. I’m experienced in managing creative teams, such as engineers, and graphic or asset designers as well as briefing as well as working with external partners. Contact me, sophie@playinmind.com