Playcast

Playcast is building the infrastructure for a new era of game discovery. We enable any PC game to be played instantly on any device — no downloads, no installs, no accounts — directly within social feeds on TikTok, Instagram, Discord, and YouTube. The gaming market is heading toward $217B by 2028, but PC game user acquisition remains broken. Steam is a storefront, not a performance channel. No incumbent solves attribution at the moment of intent. Playcast does. Our peer-to-peer streaming platform delivers real gameplay as the ad unit — turning a scroll into a session, and a session into a wishlist or purchase. Our first campaign delivered 31% Steam wishlist conversion and 8.4-minute mobile sessions — a 14x lift over static creative. We're backed by Raine Group and advised by Bing Gordon (EA co-founder, Kleiner Perkins). Our team invented DirectX, the rewarded ad format, and Skype Translator. Developers, publishers, and partners: playcast.io