Playmode Group

Since 2006, PLAY MODE GROUP is the official representative in Algeria of major international brands of sports equipment and ready-to-wear such as UMBRO, New Balance, EA7, Timberland, Quiksilver, DC Shoes, Levi’s, Tommy Hilfiger, Calvin Klein, Pepe Jeans, Rookie USA, Polo Ralph Lauren, DIM, Eckō Unltd, Birkenstock, Nike, Adidas, Reebok, Puma, Converse and GEOX. PMG has a cohesive team of professionals with complementary skills, composed of different departments: Logistics, Marketing, Sales, and are all at the customers’ service. A large team, with a great responsiveness, whose main mission is to meet the demands of many customers, throughout the Algerian territory. PMG benefits from a wide sales network; the company distributes its products through two types of stores- Mono-brands under the banners of LEVI’S, DIM and TOMMY HILFIGER- Multi-brands under the PLAYMODE GALLERY and ZONE SPORT banners.