Plenaire

Derived from the French expression “en plein air”, meaning in the open air, Plenaire is an independent British beauty brand committed to an ethos of transparent and relaxed beauty, equating skincare with self-care. The skincare products that women as young as 13 use were created in the 1970’s. Emotional well-being is ignored altogether; technology/data are relatively unexploited. Mental health and well-being, particularly when linked to beauty and appearance are a clear opportunity. Plenaire formulations were created out of a genuine need to develop safe, effective, and pleasurable alternatives for young women to care for their skin. Our business is built on a desire to do as little harm to the environment, as we can – not only because this feels like the right thing to do – but because this absolutely reflects the way our core consumer is shopping and making his or her choices today. Plenaire’s debut skincare collection reframes the classic “coming of age” skincare rituals as indulgent moments of self-care that invite you to take pleasure in your skincare again, by marrying our proprietary blend of super clean ingredients with highly distinctive and original product textures, presented in sustainable yet coveted packaging design. Presenting multi-faceted formulas like Plenaire Rose Jelly, Tripler and Violet Paste based on uncomplicated, wholesome ingredients to treat an array of issues – these can be mixed, matched and combined together to meet every skin type; all products are particularly suited to delicate and sensitive skin. Our beautiful and results-driven formulas that meet universal skincare dilemmas have garnered a devoted, under-the-radar following by consumers, beauty editors and influencers. Christened “The white T-shirt of the beauty industry” (it’s not fussy or frilly, but is super reliable and can be accessorized) by Byrdie Beauty, Plenaire can be found alongside other independent brands and is stocked in some of the worlds finest retailers.