Plored

Plored is a venture-backed startup that brings innovation in Audience engagement & monetization to Customer in the Fashion industry and Advertisement. Plored is focused on brands that require visual content to boost their online and offline sales. Plored marketplace is the content generated by users. This content is linked with products and services that retailers sell online. Each content redirects potential consumers to buy the product integrated on the content. All this content is distributed on Plored and also on third parties´ websites and Mobile Apps. This solution enables retailers to reach high quality leads due to visitors/readers that consume that content. On the other hand, this solution gives users and publishers a tool to make money through the distributed content. Customer Problem we’re solving 1. Traditional ads are becoming less effective. Brands need to generate quality content to get new leads 2. The brand-to-user marketing communication is not the most effective way to reach consumers. Marketing is currently transforming into a user-to-user marketing communication. It´s more effective if a friend of yours recommends you to buy a product, instead of a brand telling you to buy their own product. Revenue generated by ads is plummeting per dollar spent on ads. Traffic proceeds from unpredictable sources. High quality leads are very expensive and do not guarantee a good conversion rate Effective tool for- Big Data - Lead Generation - User Generated Content - Content Marketing - Marketing research - Voice-of-Customer programs - Customer Feedback Management For more information: Contact us: hello@plored.com