Plussales

PlusSales builds the infrastructure layer for conversion optimization on Shopify. As e-commerce scales, conversion optimization stops being a creative problem and becomes a systems problem. Teams run more tests, collect more data, and involve more people — yet decisions slow down and results flatten. PlusSales exists to fix that. The platform automates the entire experimentation loop: generating test ideas, running experiments, collecting reliable data, deciding what works, and deploying changes in a controlled way. Instead of isolated tests, teams get a system that runs continuously and improves over time. Today, PlusSales is used by Shopify stores, including operators managing up to $25M in GMV. It runs directly on live, high-traffic stores through native Shopify and analytics integrations, where reliability, data quality, and trust matter. We are building PlusSales as infrastructure, not a tool — a foundation that allows conversion optimization to scale as a business grows.