Plxsur

Founded in 2022, Plxsur is a pure-play M&A platform shaping the future of reduced-risk nicotine. With a presence across Europe and Asia, we operate across the full value chain, from product innovation and regulatory leadership to over 60 retail locations serving adult consumers responsibly Our mission is to support adult smokers in transitioning to safer alternatives through responsible innovation, strategic consolidation, and scalable impact. We’re building a category-leading platform that prioritises integrity, consumer choice, and harm reduction. At Plxsur, we believe integrity must go beyond compliance. That’s why we champion five core standards we believe every responsible company in our industry should uphold: • Compliance • Youth access prevention • Responsible marketing • Child protection • Recycling and environmental care We are driven by purpose, designed for scale, and committed to delivering value — for adult consumers, for regulators, for investors, and for the future of nicotine.