Plyr

The Problem: Sports fans are overwhelmed by fragmented content, scattered broadcasts, and missed moments. Whether following for fantasy, betting, or pure fandom, tracking when and where their favorite athletes are playing is frustrating. By the time they find the right broadcast, the moment is gone. Meanwhile, sportsbooks, broadcasters, and media platforms struggle to capture and monetize fan attention in real-time. With 70% of Gen Z preferring to follow players over teams, the industry must evolve to meet this shift in engagement. The Solution: PLYR is the AI engine for real-time, moment-driven fan engagement. We transform raw live player data into intelligent alerts and deep links that route fans directly into the highest-value actions across streaming, betting, commerce, and learning. As both a consumer app and a licensable B2B middleware layer, PLYR powers media-rights holders, sportsbooks, leagues, teams, universities, RSNs, and fantasy platforms with player-centric APIs, SDKs, and AI models. Our platform identifies when a followed player enters the game, takes a key action, or approaches a meaningful moment—and instantly drives fans to watch live, place a bet, buy a product, or discover relevant content. By turning every player moment into a personalized pathway, PLYR increases tune-in, boosts transactions, lowers churn, and unlocks first-party engagement data. This is the new infrastructure for how fans, platforms, and rights-holders connect in real time.