Pocket Aces

With a mission to influence Indian youth positively, Pocket Aces is one of India’s largest digital media companies. The company runs content and creator channels across entertainment, lifestyle, beauty, food, and wellness with a strength of over 175 million total subscribers. Pocket Aces runs some of India’s largest short-form content channels under the FilterCopy brand. These include Candid, which fosters honest and relatable youth conversations; Gobble, a channel centered around food and lifestyle for young audiences; and Vital, a youth wellness channel that covers everything from haircare and skincare to sexual health, nutrition, and mental wellbeing. The company’s talent management arm, Clout, manages over 250 exclusive digital creators. Dice Media, Pocket Aces’ long-form channel, specializes in storytelling that reflects the intricacies of everyday life. It has created award-winning multi-season shows such as Little Things (4 seasons, Netflix), Ghar Waapsi (JioHotstar), Crushed (4 seasons, Amazon MXPlayer), What The Folks (4 seasons, YouTube), among others. The company has won over 80 content awards, works with over 800 advertisers annually, and has recently been acquired by music label Saregama.