Poincible

POINCIBLE is a Market Research and Consulting firm based in Tunisia, with affiliations in Algeria. Because we built our reputation on competence, passion, and the quality of our results, we are in a favorable position to offer you services of the highest international standards. Client satisfaction is achieved by using the latest proven research methods and a meticulous attention to detail during all stages of a study. Our high standards enable us to work with some of the biggest multinational corporations already established in Tunisia and Algeria, and those looking to enter these markets. At Poincible, our passion creates our values. We share this passion with our clients and partners to whom we owe input, responsiveness, respect of commitments, and counsel. We strive to- Help clients make better, more informed decisions - Guide clients towards a better understanding of consumers -QUALITATIVE STUDIES- Determine a consumer's true incentives in relation to a product/brand/advertising campaign - Establish brand/product diagnostics - Test new concepts, advertisements, etc *In-depth Interviews- Understand attitudes towards brands/products/services - Understand assets/consumer arguments for specific product usages - Extricate criteria of satisfaction/dissatisfaction *Focus Groups- Improve attitudes/motivations of core targets, toward specific brand/product/service - Package evaluation - Test new product concepts - Evaluate communication strategies before implementation -QUANTITATIVE STUDIES-*Notoriety and Image Studies: Capitalize on a brand's- Position relative to the competition - Limits - Assets and potential *Usage and attitudes studies-Understand consumer behavior/habits *Recall tests, Home Use Test and Home Visits *Choice Optimization Board (COB)-Test packaging on a value scale